Roofing Success
The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing.
Episodes
326 episodes
Why Your Roofing Team Struggles to Execute
Your roofing team knows what needs to get done, but nothing seems to change. You set goals, build processes, train your people, and still struggle to get everyone moving in the same direction. The problem may not be effort or training. It may b...
From $3M to $30M: How to Build a Championship Roofing Team
Legacy Roofing went from just over $3 million in its first year to a projected $30+ million. In this episode, Lucas Poole shares how they built the people, leadership, and culture needed to grow that fast.You’ll learn:- Why Lega...
How to Build a Roofing Company That Survives the Tough Years
The roofing business has ups and downs. John Famularo has survived them for 39 years.He’s watched prices rise, markets slow down, and roofing companies disappear. Through it all, ABC Roofing has kept moving forward. John says the key is...
The Roofing Companies That Scale Learn to Say No
More revenue doesn’t always mean more profit. Duncan McClung learned this while growing Almost Heaven Roofing.His company started in general contracting and took on all kinds of work. But spreading the team too thin came with expensive ...
Why This Roofer Stopped Waiting for the Next Storm with Daniel Cloteaux
What happens when your roofing company no longer has to wait for the next big storm to stay busy?In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Daniel Cloteaux, founder of Cloteaux Roofing & Construction an...
The Difference Between Average and Elite Roofing Companies with John Eggen
What separates an average roofing company from an elite one? John Eggen, COO of Big League Roofers, believes it comes down to understanding. Listen before you speak. Inspect before you recommend. Educate instead of just sell. And make “above an...
Why Roofing Companies Need Standards Before They Scale with Jonathan Baldivino
Every roofing company wants to grow, but scaling without standards can turn small problems into big ones.Jonathan Baldivino started in roofing doing cleanup, worked his way up to installer, and eventually built Roofscapes Northwest. As ...
Storms Don't Build Great Roofing Companies. Systems Do... with Trey Hostetler
How do you build a roofing company that lasts?For Trey Hostetler, owner of Titan Roofing in Springfield, Ohio, it started with one simple belief. You're either growing or you're dying.In this conversation, Trey shares his journe...
The Roofing Companies That Thrive Do This Differently with Jacob Vanhorn
What separates roofing companies that keep growing from the ones that struggle when the market changes?Jacob Vanhorn, CEO of Birdcreek Roofing, shares the systems, leadership principles, and sales strategies that have helped his company...
Why the Best Roofers Build Relationships, Not Just Roofs with Stephen Lane
What does it take to build a roofing company that thrives without relying on storms?Stephen Lane of Roughneck Roofing shares how he built a strong retail roofing business by focusing on relationships, community involvement, and deliveri...
She Bought a Roofing Company Without Any Roofing Experience with Emily May
Emily May is the owner of M&M Roofing in Texas. After spending 17 years as a nurse, she took a leap of faith and bought a roofing company with no industry experience. Since then, she has built M&M Roofing by focusing on branding, system...
Why Trust Is Your Biggest Competitive Advantage in Roofing with Ted Sellers
Most roofing companies have a story, but Ted Sellers has built something truly different.In this interview, Ted shares how he went from working in marketing to building Sellers Roofing, one of the few Black-owned, union roofing companie...
Why Roofers Are Being Lied To About Zero-Click Search and Google Leads
Everyone is talking about AI, zero-click searches, and the death of Google Ads. But is that actually what's happening?In this episode, Jim Ahlin digs into the numbers behind the headlines and explains why Google isn't walking away from ...
When Hustle Stops Working in Your Roofing Business (And What to Do Next)
Scott Huffman built GSAS Construction Group to nearly $4M in his first full year of roofing, then hit a wall. Hustle got him there, but it couldn't get him further.Scott shares what broke through the ceiling, from hiring a consultant to...
From Owner Dependence to Scalable Roofing Business with Sej Sorathia Deribin
What happens when the owner's phone finally stops ringing?For most roofing company owners, that sounds like something is wrong.For Eric and Sej at Capital Roofing... it meant they were finally building a business that didn't dep...
The 5 Numbers Every Roofing Contractor Must Track with Jon Broce
Most roofing company owners think they need more leads.But what if the real problem is that you don’t know your numbers?In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Jon Broce to unpack the biggest bli...
Why Networking Beats Marketing for Roofing Companies with Nicholas Riley
Most roofers spend more money on marketing when they want more leads.Nicholas Riley believes there's a better way.After spending nearly a decade in consulting with KPMG and Deloitte, Nick left the corporate world to buy Driftwoo...
Build A Roofing Business That You Love with Kody Landals
Building a successful roofing company isn't just about selling more roofs. It's about creating a business that gives you freedom, predictable profits, and a team that loves coming to work.In this episode, Jim Ahlin sits down with Kody L...
How to Scale a Roofing Company Without Losing Control
Most roofing companies hit a wall.The owner becomes the bottleneck. Growth creates chaos. And every problem ends up back on their desk.In this episode, Jim sits down with Chance Peare, COO of SkyRight Roofing & Gutters and f...
The Hiring Mistake That Destroys Roofing Companies with Jon Abernathy
What actually makes a roofing company successful long term?According to Jon Abernathy, it’s not having the biggest sales team. It’s having the right people, the right culture, and the right systems.Jon is the founder of Abernath...
The Customer Experience Strategy Behind 500+ Roofing Reviews with Mike Cochran
500+ roofing reviews don’t happen by accident.Mike Cochran of APEX Roofing built one of the most trusted roofing companies in Texas by focusing on one thing most roofers overlook… customer experience. From communication and follow-up to...
Inside a Marketing Expert’s Mind: The Strategy Behind Launching Owl Roofing with Tim Brown
What happens when one of roofing’s top marketers launches his own roofing company?In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Tim Brown to break down the strategy behind launching Owl Roofing.From ch...
From $1,500 to a Multi-Million Dollar Business: The Blueprint for Market Domination with Mark Easton
From $1,500… to a multi-million dollar roofing company.That’s the journey Mark Easton breaks down in this episode.He shares how Buccos Roofing started with just a few guys, one truck, and a simple belief… roofing is a real busin...
The Real Stages of Growing a Roofing Business with Zachiary Kuper
Most roofing businesses don’t fail because of bad sales… they fail because they don’t understand what stage they’re in.In this episode, Zachiary Kuper breaks down what growth really looks like—from getting off the ground to managing cre...
How to Scale a Roofing Company Without Losing Control with Josh Swisher
Scaling a roofing company sounds great… until everything starts slipping. More jobs, more people, more chaos. Suddenly you are stuck trying to hold it all together. In this video, Josh Swisher shares what it really takes to grow without losing ...