Roofing Success
The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing.
Roofing Success
From Owner Dependence to Scalable Roofing Business with Sej Sorathia Deribin
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What happens when the owner's phone finally stops ringing?
For most roofing company owners, that sounds like something is wrong.
For Eric and Sej at Capital Roofing... it meant they were finally building a business that didn't depend on them every minute of the day.
In this episode, Sej Sorathia Deribin shares how they went from doing everything themselves to building systems, hiring the right people, documenting SOPs, and creating a customer experience that drives referrals and repeat business.
We also dive into why communication is their biggest marketing advantage, how outsourcing the right roles helped them buy back time, and what it really takes to let go as an owner without losing control.
If you feel like your business can't run without you, this conversation will show you what's possible.
Connect with Sej:
https://capitolroofingco.com/
https://www.facebook.com/CapitolRoofingCo
https://www.instagram.com/capitolroofingco
Listen to the episode on Spotify & Apple Podcasts (314) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts
PODCAST SPONSORS:
- Coast: https://roofingpod.com/Coast
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
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Chapters:
00:00 From Chaos to Calm: The Owner's Phone Finally Stops Ringing
00:33 The Next Stage of Capital Roofing's Growth
02:02 Why Hiring a Virtual Admin Changed Everything
05:25 Building a Team That Doesn't Depend on the Owner
08:23 The Customer Experience Starts With the First Phone Call
12:54 The 24-Hour Response Rule That Wins More Customers
15:23 Why Overcommunication Is Their Best Marketing Strategy
22:04 The Maintenance Program That Creates Lifetime Customers
24:48 Should You Outsource Admin, Marketing, or Bookkeeping?
39:09 Hiring the Right People to Buy Back Your Time
44:14 Why Networking Beats Social Media for Their Roofing Company
52:49 The Moment They Knew the Business Could Run Without Them
