Roofing Success
The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing.
Roofing Success
The Hiring Mistake That Destroys Roofing Companies with Jon Abernathy
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What actually makes a roofing company successful long term?
According to Jon Abernathy, it’s not having the biggest sales team. It’s having the right people, the right culture, and the right systems.
Jon is the founder of Abernathy Roofing and a longtime roofing contractor with more than 25 years of experience in the industry. After building one of the strongest roofing brands in his market, he went on to help TAMKO redesign its Contractor Edge program and now coaches contractors through the Roofing Strong Alliance.
In this episode, Jon shares the lessons he learned from swinging hammers and framing houses to scaling a multi-location roofing business. He breaks down the hiring mistakes that cost him the most money, why culture always beats talent, and how focusing on customer experience completely changed the trajectory of his company.
We also dive into project management, production systems, profit sharing, speed to lead, and the operational leaks that quietly kill roofing companies. Jon explains how simple process changes saved hundreds of thousands of dollars, improved customer satisfaction, and helped his team scale without losing quality.
If you’re an owner trying to build a better team, tighten up operations, or create a company people actually want to work for, this conversation is packed with practical takeaways you can implement immediately.
Learn more about TAMKO:
https://www.tamko.com
Listen to the episode on Spotify & Apple Podcasts (309) 👇
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Chapters:
0:00 – Why Culture Matters More Than Money in Roofing Sales
1:27 – Jon Abernathy’s Journey from Homebuilding to Roofing Success
3:10 – How Jon Built a Roofing Empire & Partnered with TAMKO
5:49 – Hiring Roofing Sales Reps: Slow to Hire, Fast to Fire
10:21 – The Biggest Red Flags When Hiring Roofing Salespeople
13:13 – Building a Roofing Company Culture Focused on Family & Community
17:48 – The Cost of Keeping Toxic High-Producing Sales Reps Too Long
21:45 – Where Jon Found His Best Roofing Salespeople
26:27 – The “Dumb Tax” Roofing Contractors Pay on Bad Install Quality
32:30 – Why Roofing Sales Reps Make Terrible Project Managers
37:21 – Roofing Profitability Secrets: Efficiency, Waste Reduction & Incentives
46:40 – Why Most Roofing Companies Don’t Need More Leads, They Need Better Processes
